Friday, July 3, 2009

Promotional Booklets

Although this project was conceived for artists, all can benefit.
Promotional Booklets
You can have a booklet in full color of 24, or 40, or 60 pages. Or as many pages as you want above 24 pages.
The expected costing of the book and its price of sale to you will be approx 9-10, 12-13, 14-15 dollars at the cost price as quoted by Amazon to us. This we shall know for final only when the final manuscript is ready for submission for printing.
You purchase your copies direct from Amazon at the same price + shipping.
My job will be to put it up for you on Amazon. No fee is charged for this service.
But if you plan to acquire minimum 20 copies, I have a special offer for you.
We shall take the size of the book - 10 inches by 8 inches / 25cms by 20cms
You have to send me your photo for the cover design, and as many pictures as you want to put in the book. Please arrange so that all the pictures are in the 1200-1500 pix count so that it is fast and economical to download.
Please mark the pictures with numbers and give in a separate list (MS Word file) details of every canvas with cross reference to the numbers given to the pictures.
Give your bio (MS Word file) details that you want printed in the book.
NOTE: in this book we shall not edit too much your bio so please edit it yourself before sending it to us.
Pl, send material to: gunaspublishing@yahoo.com

We plan to call the books: Artist Exposed - your name (Please give the name you want printed on the cover) or you give the title

We shall put up your book for sale on ARTnership Shop if you are joining us there.

Labels: , ,

Wednesday, July 9, 2008

Easier Said Than Done

Management is not a task designed for every one. Even with the proper education and training, some people will discover that they have little knack for the task of leading others. It requires a measure of trust in others and the ability to step back, let go, and allow others to do the work.

The thought to keep in mind is that a manager’s job is not to do the work, but to help others do theirs. This will allow a manager to keep tabs on all aspects of a project or on several smaller projects, enabling him to concentrate on the primary concerns of efficiency and effectiveness. Efficiency is the ability to get the right things accomplished by selecting the most suitable goals and select the proper steps, people, and physical resources to achieve them.

In the 18th and 19th centuries, classical management activities focused on the production of goods. Two strong examples from this period include Adam Smith and Fredrick Taylor. Smith used his talents to the specialization of labor in the pin making industry. The result was an amazing increase in production from 200 pins per day to 48,000 pins per day. Taylor, considered the father of scientific management, turned his attention to discovering “the best way to do a job.” His innovations tripled the amount of pig iron that could be loaded in a single day.

The basic principle behind scientific management is that the object of management should be to secure the maximum prosperity for the employer, coupled with the maximum prosperity for each employee. This state of excellence is particularly one of efficiency. Ideally each employee’s skills would be developed to the point that they reach their maximum efficiency, and that he would be given a task to perform that best fits his natural abilities.

The social, psychological, and physiological needs of the employees have become very important. Providing employees with work they are equipped to do, as well as a supportive attitude and environment, will go a long way towards increasing morale and productivity. The employee needs to be proud of his work and domain.


Remaining alert is key to discovering and heading off problems before they can develop into disasters, or putting an errant employee back on the proper track. Since employees are often unwilling or daunted by coming forward and speaking to their manager about certain problems, the monitor role can also be important in detecting workplace disruptions and discontentment that may compromise productivity.


Clearly the tasks of a manager are many and varied, beyond even those mentioned above. It is a job that requires one to not only lead people, but connect with them. No measure to improve one’s business or the success of one’s firm will account for much if the employees cannot be counted on to support these efforts. These ideas and the scientific management theory’s concept of ‘maximum prosperity’ may seem simple and straightforward, but with the increasing complexity of the office environment today, the simple is often the first that is lost. We must remember that a firm’s employees are the first and most important step towards ultimate success.

BANE OR BOON

We have really unleashed the waves on ourselves. Waves to the left of us, waves to the right of us, volley and thunder. It all began with the high tension wires carrying the life-spring of electricity. The galvanometer principle is a well-documented fact so there can be no argument that the magnetic waves surrounding the cables is having an effect on the life around it. Circumstantial evidence abounds and proves clearly that living organisms are upset biologically by it. Planning the layout of the towers should incorporate this fact or when planning housing colonies. But nobody does. The powers that be refuse to give it legal sanction for the simple reason it creates too many attendant administrative, legal liability and financial compensation problems. Cancerous growths have been reported significantly in people living near these high voltage transmission lines. The matter serves best by being swept under the carpet and assiduously kept there. Institutions are very adept at obfuscating the issue by passing the buck under the umbrella of scientific enquiries and reports. When nothing else works, it is fudged further by wrapping it up in legal wrangles.

We brought the magnetic field effect into our homes with the TV and now the computer screens and heavy load products like the compressor in fridges and ACs. But enough is not enough. Then we went one step further with the microwave oven. In our quest for speed in everything we found the perfect instrument to facilitate our lifestyles. The huge industry spends fortunes to promote and sell the product but very little in explaining how it works and its consequences. The microwave-cooking oven depends on a very strong microwave magnetron to cook. The waves vibrate the water in the cells to a frequency that it heats and overheats as needed and cooking results. There is definite proof that it also destroys the cell structure in the process. So the resultant food value of the cooked dish is questionable.

The question that bothers me is of the effect it will have on the cells of the humans near it. The human cell structure is the same as that of the food being cooked. We are water most of it. So, if the microwave can burst the cell in the potato, will it not have some effect on the user standing by? It is said and accepted by the industry that its direct effects go up to at least one-meter distance.


Everyone from the customer, manufacturer and seller prefer to ignore this scenario. The customer is afraid that if banned he will not know how to continue existing without the products and for the manufacturers they are the highest selling consumer durable products. We are prepared to live with these small hazards but not the inconveniences. After all who has seen the direct link of using these products and cancer, which may develop 20 years later?

Not that many interested and concerned people are not doing their little bit to educate and warn but these people are seen as trouble makers.


This much happiness was obviously not enough for the human race. We then needed to connect ourselves and be in touch. Very fine intentions indeed. The ubiquitous telephone of the Graham Bell era was too simple. We needed to be instantly and all the time in touch. Every thought and every word needs to be communicated here and now. So we developed the cell phone. Cell phone sales touched 625 million by the 2004 year-end.

There is no-nonsense research being conducted on the health hazards of the cell phone and the results are worrying. There is definite need to be scared. Radiation from cell phones is by no means negligible. The entire system has flooded the environment with microwaves bombarding us at all times. It begins with the transmission towers and ends in the hand of the users of the phones. The cell phones users report tumors being formed in the area of the ear. Added to it are psychological effects like distraction, memory loss and fatigue. All these create potential preludes to motorcar accidents and depressive states, which are increasing day by day. This is not taking into consideration the incalculable harm to our psyche and the psychological price paid as stress for the irritations induced from being available to all and sundry at the press of a button. The islands of calm aloofness have disappeared from our lives. The legal liability of the phone industry prevents it to enter into a cooperative effort to solve this mushrooming problem and therefore they blind themselves and do not recognize it.

Wireless connectivity comes at a price. The heavy cabling all around us was already bad. But this new trend towards wireless homes and offices is to my horror a step down to perdition. As individuals are we concerned? Is it not the industry’s responsibility to take the righteous path and tell the public when a technology is not good for them and even go to the extent to refuse to promote it?

I do not wish to sound alarming but we surely should begin to ponder over the simple matter when we see that an estimated 330 million people worldwide today are suffering from increasing incidence of cancer, respiratory ailments, stress disorders, birth defects and reproductory problems both in the male and female. All of which can be traced to technological advances in every domain of our lives. Instead of using them in moderation to better our lives, we have let them overshadow and take-over our lives for the worse.

Wednesday, July 2, 2008

Publish Your Book

Gunas Publishing Let your manuscript become a book in the international market We shall convert your work into a saleable book and put it on the international market through Amazon.com. We have already done it for these books that have come out recently:






These books are available today on Amazon.com and some on A1books.co.in too.
We are now joining hands with an ebooks company to make selected bo0oks available as ebooks.
Books in the English language alone are being accepted.
The copyright remains yours.
For every copy sold, you shall be paid a royalty of minimum US$ 2. This can go upto $5-6 also depending on the final selling price fixed for the book taking its size and character.
How do we do it?
Just follow these few steps...........

Step 1:
Send us your final manuscript on a CD.
If you are not in a position to give us a CD, we shall be glad to make a proper CD for you from your handwritten manuscript.
We shall go through it. If there is nothing controversial in the contents such as politically incorrect statements or stuff considered morally unsocial, we shall accept it for publishing.
If the manuscript requires any changes or editing to meet the standards of the international market, we shall inform you accordingly.
The final decision to publish your book is yours. If you ask us to go ahead by using whatever material you supply to us, we shall gladly do so.
Pictures and illustrations are accepted.
Step 2:
The manuscript material is to be sent to:
By email as word attachment: gunaspublishing@yahoo.com
Pictures should be in JPEG format
or
By regd post/courier to
Gunas Publishing, S-164 Greater Kailash Part 1, LGF,
New Delhi 110048. India.
phone: 011-41730043

Step 3:
Register with us for our services to go ahead.

Step 4:
- We shall get an ISBN number assigned to your title. ( This ISBN number is required to make your book available in the international market through Amazon and other booksellers and becomes the code from which catalogues recognise it)
- We shall design the covers, both back and front. 2 or 3 alternative designs will be made and sent to you for approval.
- We shall ready your manuscript into proper book format for printing and send it ahead for publishing.
Step 4:
The final book will be sent to Amazon.com .

Step 5:
We shall register your book with Amazon.com and send you a copy of the book. Pl see note below for extra copies.
We shall inform you as soon as the book becomes available on the Amazon.com site.
Note: the book will be published/printed in USA.
Step 6:
We shall also register your book with A1Books, India for marketing in India as a CD.
Note: The whole process takes 5 - 8 weeks after registration.
Registering with us:
Registering with us is a one-step process.
When we accept your manuscript, we shall give you a Author recognition ref number. You have to mention this ref number in all further contact.
A fee of US$ 210 is payable for the entire service as explained above.
Of course you pay this in equivalent rupees in today's dollar exchange rate, this is $210x43=Rs 9030.

This amount is to be paid by Bank Demand Draft made payable to
GUNAS, acc with SBI, South ext, New Delhi.
and sent (with a proper covering letter giving your reference number) to Gunas Publishing, S-164, Greater Kailash Part 1, LGF
New Delhi 110048
Phone: 011-41730043
Kind attn of Mr Pradeep Maheshwari.
Other services (optional):
- EXTRA COPIES. If you want to have extra copies you would be given the option of purchasing them at the cost price. But everytime you want more copies, there are bank transfer and postage/packaging costs invloved. Our sugesstion would be that you order the extra books when registering ( minimum 5 copies). The final cost of the manufacturing cost depends on the size/physical properties of the book. This we can let you know only later.
- If you want us to get the hand written manuscript typed out on the computer and make the CD as needed, we charge a service fee of Rs 1000 extra. All you have to do is to send us the manuscript along with the fee and a covering letter requesting us to type it out.
- If you want us to edit your book for language and punctuation or content, we shall be happy to do so for you. The fee for this service is US$100 or in rupees Rs 4000 extra.


Let your thoughts go to others through your book